AI Insights · Timothy · July 2022
Top 5 Fashion Games Performance in France Q2 2022
The top fashion games in France showed varied performance in Q2 2022, with some apps experiencing steady growth in downloads and active users.
In the second quarter of 2022, the top five fashion games on a unified platform in France demonstrated diverse performance metrics. These insights are based on Sensor Tower data.
Dream Wedding! from MagicLab saw fluctuating weekly downloads, starting at around 15K in late April and peaking at nearly 47K in May. Active users followed a similar trend, rising from 14K to a peak of almost 84K by early June before tapering off to around 52K by the end of the quarter.
Hair Challenge by Rollic Games maintained a relatively stable download rate, averaging around 19K per week initially but saw a decline to approximately 11K by mid-June. Active users showed a peak of about 97K in mid-April and settled around 72K by the end of June. Revenue varied modestly, peaking at $14 in mid-April.
Crazy Labs' Lash Salon experienced a significant drop in downloads from 39K in mid-April to around 10K by the end of June. Active users mirrored this trend, starting at 57K and declining to approximately 30K. Revenue data was not available for this period.
Makeup Artist: Makeup Games saw a steady average of around 14K downloads per week, with a notable dip to 6K in mid-May. Active users peaked at 57K in mid-April and gradually decreased to about 38K by the end of June. Weekly revenue remained consistent, averaging around $450, with a peak of $736 at the end of March.
Lastly, Fashion Battle - Dress up game by APPS TEKNOLOJI ANONIM SIRKETI had a stable download rate, fluctuating between 9K and 19K. Active users showed a general upward trend, starting at 50K and peaking at 66K in late May. Revenue data was not reported for this period.
For a more in-depth analysis and additional insights, visit Sensor Tower's website.
